Brainstorming can either be a creative gold mine or a time wasting disaster.

Brainstorming is often discussed in relation to a business environment. In college, nearly every one of my business school textbooks had an entire chapter dedicated to the concept. Though creative brainstorming is in many ways a different beast due to its visual nature, many of the same concepts apply.

Today we’ll take a look at ten tips to consider before you pull your creative team into a brainstorming session. When applied properly, they can drastically increase productivity and quality of results.

#1 Assign a Moderator
#2 Identify Goals
#3 Set a Time Limit
#4 Write Down and/or Sketch Everything
#5 Don’t Judge
#6 Embrace the Ridiculous
#7 Start General, End Specific
#8 Look for Synergy Potential
#9 Avoid Group Think
#10 Include an Outsider